The textile sector is characterized by many fairs, participation in these events however implies a structured preparatory phase for many aspects, the most fundamental is undoubtedly the image.
Having a coherent corporate image allows you to offer the product made with the correct perception by potential customers who will approach the stand. The setting up of the stand itself and the way in which the salespeople will promote the product are factors which, added together, reflect the quality of the company, but only if supported by effective communication and a coordinated image. All elements inside and outside the stand must have communicative consistency:
- The colors used
- The way the fabric will be shown
- The screens
- The displays
The union of all these elements will allow the customer to evaluate the collection correctly.